A personalized and consistent cross-border experience
The strategic goals of sales include increasing the average customer lifetime value as well as growing top-line revenue results. The tactics in planning to do so include delivering a personalized and consistent experience across all channels. They also aim to drive repeat digital interactions and convert them into purchases through digital touch-points.
Inability to Adapt Results in Missed Opportunities
Lack of sales integration
Order management system, customer support system, dispatch system, order tracking system, etc are applications that can streamline the experience of the customer across the buying journey. However, if these systems are disparate it could ruin the customer experience.
Customer issues going unnoticed
Being in an industry where customers can take their business elsewhere in a blink of an eye, customer service goes a long way. eCommerce business receives a lot of inbound interaction with more than 75% being complaints or concerns. When these concerns go unnoticed, it compromises the standard of quality of your business and tarnishes your image.
Historical customer data
Businesses thrive on data that runs into terabytes accumulated over years of business. For businesses to get more out of integration, it is imperative to feed the historical information into the integrated system and importantly make sense of this data.
